Media Exposure and Sources of Brand Awareness among the Youth
Philippine Journals Online
View Archive Info| Field | Value | |
| Title |
Media Exposure and Sources of Brand Awareness among the Youth
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| Creator |
Anna A. Mendiola
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| Subject |
Management
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| Description |
This study determines media habits of the youth and their sources of awareness. It is based on a survey of three hundred youth from the A, B and C socio-economic classes from selected schools in the Greater Manila Area (GMA). Statistical analysis confirms that the youth are exposed to and aware of a variety of media. Their primary source of awareness continues to be TV. The study also reveals other sources and differences in primary sources of awareness for identified product categories.
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| Publisher |
Loyola Schools, Ateneo de Manila University
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| Contributor |
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| Date |
2008-05-22
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| Type |
—
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| Format |
application/pdf
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| Identifier |
http://www.philjol.info/index.php/LSR/article/view/242
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| Source |
Loyola Schools Review; Vol 6 (2007); 79-113
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| Language |
en
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| Coverage |
Philippines
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| Rights |
The individual authors assert the copyright of their works, and the Office of Research and Publications asserts the copyright of the journals under the Intellectual Property Code of the Philippines [Republic Act No. 8293] and any provisions thereof. For inquiries on multiple reproduction or publication of the works, please contact orp@admu.edu.ph
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