An Analysis of the Coffee Service Industry in Metro Manila and the Buying Behavior of its Consumers
Philippine Journals Online
View Archive Info| Field | Value | |
| Title |
An Analysis of the Coffee Service Industry in Metro Manila and the Buying Behavior of its Consumers
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| Creator |
Cynthia A. Henson; School of Management, Ateneo de Manila University
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| Subject |
Management
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| Description |
This study focuses on the unique coffee drinking culture, the specialty coffee industry, and the behavioral patterns of coffee drinkers. Coffee drinking in specialty coffee shops is compared with coffee drinking behavior at home, in school or in the office. The results are based on two consumer surveys, each involving three hundred respondents. One survey was conducted among current in-store coffee shop customers and the other among consumers aged sixteen to thirty, randomly picked among store/mall visitors, residential subdivisions and offices.
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| Publisher |
Loyola Schools, Ateneo de Manila University
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| Contributor |
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| Date |
2008-05-22
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| Type |
—
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| Format |
application/pdf
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| Identifier |
http://www.philjol.info/index.php/LSR/article/view/199
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| Source |
Loyola Schools Review; Vol 6 (2007); 47-78
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| Language |
en
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| Coverage |
Philippines
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| Rights |
The individual authors assert the copyright of their works, and the Office of Research and Publications asserts the copyright of the journals under the Intellectual Property Code of the Philippines [Republic Act No. 8293] and any provisions thereof. For inquiries on multiple reproduction or publication of the works, please contact orp@admu.edu.ph
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